Celebrating Creativity: "Build" Wins Bronze at the Addy Awards

Celebrating Creativity: "Build" Wins Bronze at the Addy Awards

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We're thrilled to share some delightful behind-the-scenes tidbits about our latest project, "Build," which has just won a Bronze Addy Award! This recognition is a testament to the dedication and creativity of our team, and we're excited to take you behind the curtain for a peek into the making of "Build."

The Story Behind "Build"

"Build" is a heartwarming narrative that follows the journey of a young couple as they embark on the adventure of building their own home. From the moment they set foot on the location, the core creative team members knew they had found the perfect setting for our story. During a memorable location scout, they all fell for the house immediately, feeling it encapsulated the essence of the narrative in the most picturesque way possible.

Fun Fact #1: Location Scouting Adventure

One fun fact about the making of "Build" is that the core creative team members went on a location scout together. Upon discovering the house that would become the focal point of our story, they all unanimously agreed it was the ideal backdrop for our narrative. Their shared excitement and enthusiasm set the tone for the project's creative direction.

Fun Fact #2: A Personal Touch

Another delightful detail is that the ultrasound picture featured in the commercial is none other than Joan's daughter! Incorporating this personal touch added an extra layer of authenticity and emotion to the storytelling, making the commercial even more special for our team.

About the Addy Awards

Hosted by the American Advertising Federation (AAF), the Addy Awards is the advertising industry's largest and most representative competition. Winning a Bronze Addy is a significant achievement, showcasing our ability to create compelling and impactful content.

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